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Oligo Professional KOKO colour solution

Self-heating and ammonia-free, Oligo Professional KOKO colour solution introduces the Spice N’ Ice collection, which features Cardamom, Sesame and Ginger icy blondes; and Paprika, Cinnamon and Chili...

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Alfa Parf Evolution of the Color

Alfa Parf Evolution of the Color introduces four new Pure Platinum Blonde shades that evoke images of past buxom beauties who heated up the big screen with their cool, titillating strands. The...

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Hipertin Hair Color’s UTOPIK

Fresh to the U.S., Hipertin Hair Color’s state-of-the- art formulations, which includes the UTOPIK permanent haircolor range, featuring 103 shades with a 1.9% ammonia content, as well as plant proteins...

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TIGI Colour Radiant Gloss

Heat ’em up or chill ’em down with TIGI Colour Radiant Gloss, a non-progressive, ammonia-free, semi/demi toner collection. New! Add sun-kissed warmth with 10/03, or create luminous, platinum results...

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Rusk DeepShine Blue Conditioning Powder Lightener

Get sea-fire results with Rusk DeepShine Blue Conditioning Powder Lightener, an off-the-scalp decolorizer that’s enriched with sea oak to protect against moisture loss, hydrolyzed keratin for added...

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Oligo Professional Blacklight

Formulated with purified olive and jojoba seed oils, Oligo Professional Blacklight cream decolorizer can be used on or off the scalp; protects both hair and scalp during the lightening process; and...

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Joico Vero K-PAK Crème Lightener

Multitask with Joico Vero K-PAK Crème Lightener, which reconstructs hair as it lightens up to 8 levels. The creamy formulation bans unwanted gold tones; contains all 19 amino acids found in hair plus...

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Vanish Color Corrector

Permanent is only a state of mind thanks to ammonia- and peroxide-free Vanish Color Corrector, which reduces the size of artificial color molecules, allowing them to be washed out of the hair.

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Diane Hair Coloring Foil

Tired of running out of foils? Diane Hair Coloring Foil is available in up to a 5" x 250' roll, and has a no-slip texture that holds hair and color firmly in place.

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Hair Color Innovations: Wella Professionals Unveils Illumina Color

Wella Professionals unveils their biggest innovation in over twenty years, Illumina Color. Hear what P&G Salon Professional Creative Director Fabio Sementilli has to say about the benefits of...

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